Hopefully you have heard about Cisco's Hybrid architecture that combines the best of your Cisco cloud investments with the best of your Cisco premise investments. (If not you can check out more detail posted by Jonathan is this blog entry.) Perhaps you have also even heard that to take advantage of many of these features you need a virtual instance of Cisco Expressway in your premise network.
Did you realize though that you DO NOT need to seperatly license that Expressway instance? As an existing paid consumer of Cisco's collaboration gear in your data center and in the Cisco collaboration cloud you have licensed everything you need to get started with hybrid services. Simply download the OVA from cisco.com, deploy it and start walking through the hybrid services setup.